Sepatu - Website Launch
When Sepatu came to us the first thing we did was to develop the brand proposition. What made their shoes stand out was that they were real 'statement' makers. We therefore positioned the shoes as art using the line 'Be an exhibitionist'.
We started the campaign with a pay per click campaign and supported this with eye catching banners on the Google content network. We then ran inserts in major fashion magazines but used the inserts to also highlight the value for money aspect of the shoes.