PIU - GPS campaign
GPS is a procurement management tool that helps procurement departments align their strategy with the business objectives of the company whilst developing the procurement maturity of the department. Stream developed a simple mailing to compliment the years and complexity that went into developing the tool. As a simple reminder the mailing went out with a branded compass and also included a competition.
The campaign was successful and helped PIU reach their target sales figures. The mailer along with a factsheet we developed was also used as part of the literature available at a PIU European event in Amsterdam. We also develop retargeting banners to target those people who had visited the PIU website and an ad to promote GPS to the wider procurement market. The campaign was successful and helped PIU reach their target sales figures.