NYSE - FTSE Campaign
Along with Deutsche Börse, NYSE held a virtual monopoly on FTSE trading. So when the London Stock Exchange started trading FTSE 100 Futures NYSE wanted to reduce the impact this would have on their trade volumes. Stream was asked to develop a programme, which would remind key traders of the benefits of trading with NYSE and therefore reduce attrition rates.
Our Home Sweet Home of the FTSE campaign aimed to highlight that NYSE was the obvious place to trade. As the FTSE is a very British institution we used beach huts (full of sweets to share) to emphasis this fact and we used very British sweets that were used to highlight the benefit of trading with NYSE. The Huts were sent to key traders, email was developed to target known FTSE traders and we also created press ads and banners to reach the general financial market.