Newhouse Gallery – Corporate Identity and Launch
It’s not often that one gets to launch a London gallery – especially one housed in such a striking and contemporary building. So Stream developed a brand identity to complement rather than compete with the venue. The distinctive design making maximum use of white space to allow the modern art and striking building to remain the focal point. ‘Contemporary art in a beautiful setting’ is the strapline Stream created to set the gallery apart – feeding on it’s contemporary and architecturally award winning building.
Stream produced brand communications including: a highly personalized email, invitation design and website. The launch campaign resulted in press attention and four hundred visitors over four days – clearly putting the Newhouse Galley name on the map!