Monarch

After a period of steady increases in sales Stream felt that the Monarch brand wasn't reaching its potential. We organised a brand review with senior management and carried out workshops to agree a way forward.

A new brand proposition was developed and changes were made to the brand to make messaging simpler. Our 'leading the low-cost revolution' successfully positioned Monarch against Ryanair and Easyjet, increased sales by 37%, led to Monarch being voted Leisure Airline of the year (two years running), reduced production costs by 6 figures and spawned a number of 'revolution' copycat campaigns.

Barcelona Radio Ad

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