Get On - Cost comparison
GetOn is the consumer facing website for the motorcycle industry. The aim is to encourage people to take a 'free ride' to show how motorcycling can be fun and a great way to travel. Initially we were briefed to create a banner campaign to focus on the cost of commuting on two wheels as opposed to other forms of commuting. This was to appear on 'price related' websites.
We believed that a cost comparison proposition could not be adequately done with just a banner campaign so we recommended the banners set up the proposition but it would be delivered through the use of an infographic on the Get On site. The infographic was such a success that we developed it for posters, event display banners and hand out leaflets.