CBI- 2012 Conference material
The CBI is the UK's top business lobbying organisation. Their unmatched influence with government, policymakers and legislators means they can get the best deal for business - at home and abroad.
The annual conference is their landmark event of the year. It is free to attend for members and attracts leading figures from both the corporate world and from government. However, they still need to promote the event to their membership.
Stream developed the overall concept for the event (and Gala dinner) and created the majority of the material for the event. In the words of the CBI Chairman - "I just thought the sun/cloud delivered the message so clearly, but in such a simple/clean/vibrant way. The new logo and supporting materials also just modernised the feel for the Conference, which is exactly what we wanted."