Buddies - Vet Promotion
Buddies had traditionally used their vet distributed puppies pack to sell pet insurance. In an attempt to increase sales they had also opened up other channels (mainly online). However, these had not proved successful.
Stream developed a campaign to take Buddies back to their roots. The campaign aimed to increase their impact in Vets. The campaign included floor stands, counter displays, posters, shelf wobblers and window stickers.