Ancestry - Press Campaigns
The client had identified that new collections increase usage of the site and are also a great way to motivate people to become members. This is especially true with core collections (like birth, deaths and marriages) and the more 'exciting' collections (like Aliens! – immigration data).
Stream created ads to promote these new collections to people already 'in market' and who would be motivated to go online to see what these new collections have to offer to further their research. Need to add leaflets etc