Admiral - Clearer View
Admiral was looking to target large businesses for their printer division. The usual ‘way in’ was to offer a print audit. However, most of their competitors were doing the same. Stream developed a strategy to brand the print audit ‘Clearer view’ – offering not just a simple print audit but also an overview of all print costs.
We also needed to create a mailing that would 'open doors' and allow Admiral to talk to hard to reach facilities/print managers.
As part of the mailing we sent out remote controlled helicopters with the offer of a real helicopter ride to print managers who requested a Clearer View audit. Not only did the mailing manage to open doors but it also led to some significant new accounts.